About us

We provide affordable homes for rent, shared ownership and sale across the Midlands. We work in partnership with our customers to keep their homes safe, secure and comfortable. We create sustainable and resilient communities through investment in people and places.

Providing excellent homes
across the Midlands

Who are we?

whg was formed in 2003 with a mission of being dedicated to the success of our people and places. It’s this mission that continues to guide and motivate us.

We started life in Walsall, where most of our homes are, and it is still the place that anchors us.

Today we operate across the Midlands, in local authority areas such as Telford, Wolverhampton, Worcestershire, Staffordshire amongst others. We are proud champions of our great region, playing an active role in its future prosperity through regeneration, place shaping and community investment. We specialise in delivery through strategic partnerships, including with Homes England.

Our homes

We own and maintain around 21,000 homes, from flats in tower blocks to detached family homes and purpose-built wellbeing schemes for people aged 55+.

Every year we invest millions of pounds in our homes and neighbourhoods. Our in-house team of qualified trades colleagues carry out day-to-day repairs and maintenance while trusted commercial partners undertake large scale refurbishment programmes on our behalf. This includes replacing kitchens and bathrooms and fitting energy efficient heating systems.

We are a purpose-driven organisation and so use our resource and influence to make a positive difference for our customers and communities. We believe passionately that everyone has the right to a safe and secure affordable home and that this is the foundation for a successful life.

We are committed to doing everything we can to:

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Make homes and
buildings safer
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Tackle the shortage of good quality affordable housing in the Midlands
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Eliminate rough
sleeping

Helping tackle the housing crisis

We are building 2,000 affordable homes during the life of our 2020 to 2024 Corporate Plan.

Leaders in building safety

We have developed pioneering technology to improve building safety, in collaboration with West Midlands Fire Service. Our work has been hailed by the government and is being widely adopted.

Addressing homelessness

We have led the way in the Housing First government pilot which overturns the established approach to tackling rough sleeping.

Award-winning customer support

We have developed a range of bespoke support services that complement our role as a landlord. We call these our Here when you need us services. Any customer who needs it can come to us for expert support managing their money, getting into work, learning new skills or simply living life to the full.