We are one of the Midlands' leading and most successful providers of affordable homes.

whg’s new homes are part of 88,000 being built by PlaceShapers in the next five years.

PlaceShapers is a network of more than 100 community focused housing associations. Its new We Build report sets out the increasing contribution that members have made - and will make - to solving the housing crisis.

In the next five years, whg will build 2,270 new, affordable homes across the Midlands. These will be built across a number of tenures, including rent to buy, shared ownership homes and older person homes for sale and rent.

Upcoming developments include:

  • The Goscote Lane Regeneration Corridor, which will deliver more than 800 new homes in North Walsall. Work is ongoing at the Waters Keep site, a development of 177 homes for affordable rent from whg, and a further 235 for open market sale from Keepmoat – a mixture of 1, 2, 3 and 4-bed properties. This is due to be completed next year. Planning permission has been granted for the next phase of the scheme, which will see more than 400 homes developed on the former Goscote Estate. Work is expected to start this summer. Partners for the project include Keepmoat, Walsall Council, the Black Country Local Enterprise Partnership (BCLEP) and the Homes and Communities Agency (HCA).
  • Swallow Place, in Penkridge – work has started on this scheme, which will provide 65 high-quality one and two bedroom apartments for shared ownership, for the over 55s. It is expected that the homes will be handed over for shared ownership in October 2018.
  • A 33-home development in Teddesley Street, Walsall. This scheme will provide a mix of two, three and four bedroom homes for shared ownership, rent to buy and affordable rent. Work is expected to be completed in summer 2018.
  • Ellum Pointe, in Brownhills – a wellbeing scheme of 62 homes which is being constructed by Kier for whg. The high-quality, affordable flats to rent are for people aged over 55 and will enable customers to benefit from whg’s flexible wellbeing service, which will give them support if they need it. Work is due for completion in autumn 2018.

Mark Tranter, whg’s Director of Development, said: “These new homes will house generations, from young families to older residents who are looking to keep their independence. Our development programme is rapidly expanding and we are delighted to see more people moving into high quality, affordable homes across the Midlands.

“As a PlaceShaper we build affordable homes that respond to local need. Our homes are more than bricks and mortar. Our homes build and shape communities.”

We Build was launched at the Chartered Institute of Housing conference on Tuesday, 27th June. We Build shows that:

  • PlaceShapers will complete 88,000 new homes in the next five years. This is a 12% overall increase on existing housing stock and 35% of homes predicted to be built by the housing association sector by 2022.
  • Over a 10-year period, PlaceShapers are ramping up to deliver an additional 152,000 new homes by 2027, almost doubling our recent output.
  • PlaceShapers members have built over 52,000 new homes in the last six years with at least 11,400 in the past year alone.

PlaceShapers chair Sinéad Butters said: “We see the housing crisis everyday as people are priced out of decent, secure and genuinely affordable homes. We are part of the solution and are stepping up to deliver 152,000 new homes across all tenures by 2027.”

You can find out more about our available shared ownership properties by clicking HERE.