We are one of the Midlands' leading and most successful providers of affordable homes.


whg is championing supported housing which  helps people who need additional support to live independently  in their own homes as part of national Starts at Home day.

The Midlands  landlord, which provides supported housing for more than 240 people, is using Starts at Home Day on 31 August, to celebrate these vital services. whg was part of the National Housing Federation’s campaign to secure funding for these services in the long term. 

‘Starts at Home’ day celebrates the help hundreds of thousands of people receive to gain and maintain their independence and confidence through supported housing.

whg’s support for this national campaign day comes after the Government announced that they would continue to fund supported housing through the benefits system. This ends the uncertainty surrounding the housing costs for supported housing after three years of Government proposals and consultations. The Government also announced two weeks ago that they will carry out a review of funding for the support services provided in supported housing, which is already under huge pressure across the sector.

As part of the campaign, whg has raised awareness, and written to local MP’s Valerie Vaz, Eddie Hughes and Wendy Morton, urging them to champion supported housing in Parliament. They argue it is now more important than ever to continue demonstrating the quality and value of supported housing services through ‘Starts at Home’ day.

whg provides supported housing to young people leaving care and through a joint initiative with Walsall Council and Accord Housing to reduce homelessness through a Housing First pilot. whg also provide supported housing through its unique wellbeing schemes for people aged over 55.  These vital schemes provide homes for people to live independently. Ellum Pointe in Brownhills is the leading Midlands landlord’s third and most recent purpose-built wellbeing scheme, following Cardan Pointe in Walsall town centre and Keelson Pointe in Leamore.  

Customers at Ellum Pointe will also benefit from whg’s affordable and flexible wellbeing service, which offers additional support if they require it. The range of support can include regular home visits and engagement with leisure activities, which will encourage people to stay well, active and happy at home.

Clare Thomas, whg's Head of Health and Wellbeing, said: “For many people, a decent home is the first step in gaining their independence and improving their lives.

“whg helps some of the most vulnerable in society continue to lead fulfilling lives in a home that meets their needs. Our housing schemes give that extra support and peace of mind that people need to continue to live independently and safely.

“It’s vital that we work to protect these schemes to ensure every person in the Midlands who needs extra support has a home to turn to.”

David Orr, Chief Executive at the National Housing Federation said: “Supported housing provides a safe and secure home that helps people to live independently and to achieve their aspirations. Our Starts at Home campaign has never been more critical in showcasing the sector’s fantastic work but also in showing Government why services providing support to vulnerable people should be given secure and sustainable funding for years to come.”

Now in its third year, Starts at Home Day is run by the National Housing Federation, which represents social landlords to around 6 million people.

For more information visit: www.housing.org.uk