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Colleagues from whg have selected Alzheimer’s Society as its chosen charity of the year.

The leading Midlands landlord will hold a host of fund-raising events over the next 12 months in order to raise as much money as possible for the UK’s leading dementia support and research charity.

The first fund-raiser saw colleagues sport denim clothing to mark Denim for Dementia Day on Friday, 28th April.

Money raised by whg for Alzheimer’s Society will ensure that the charity can be there for people affected by dementia. The charity recently launched its United Against Dementia campaign, which has been backed by a host of celebrities including comedian Jo Brand and ex-Wales international footballer Robbie Savage, and calls on people to come together to defeat dementia.

Gary Fulford, whg’s Group Chief Executive, said: “When we asked colleagues which charity they wanted to support for 2017/18, a large majority said they wanted to support Alzheimer’s Society. Some of our colleagues have seen first-hand the terrible effect dementia can have on their family members or friends and were compelled to support a cause so close to their heart.

“We are delighted to announce Alzheimer’s Society as our chosen charity for the year. This is a fantastic cause and I am sure our colleagues will put their all behind raising as much money as possible for the charity.”

Emma Dowler, Community Fundraiser for Alzheimer’s Society in Walsall and the Black Country, added: “I am really grateful for whg’s fundraising and their participation in a Denim for Dementia day.

“We are honoured to be their charity of the year as well. The money they will raise will contribute to vital research into dementia and valuable services for those currently living with the condition.”

It comes after whg raised £23,441 for Birmingham Children’s Hospital Charity, which was its chosen good cause for 2016/17. The fund-raising total was handed over to the charity last month and the money raised will go towards the hospital’s £3.65 million Star Appeal, which will fund a bespoke Rare Diseases Centre for children – the first of its kind in the UK.