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A multi-million pound project aimed at regenerating Brownhills has been officially opened by MP Wendy Morton.

The Aldridge–Brownhills MP led the celebrations on March 8 when she cut the ribbon at Ellum Pointe, a scheme for the over 55s, within the regeneration area.

The £50m programme, led by leading Midlands landlord whg, has seen 394 new homes built in Brownhills over the last seven years.

whg invested £43m in the project, with key financial support  also coming from Walsall Council and Homes England.

Work began in Feb 2011 with a 47 apartment development overlooking the Wyrley and Essington Canal along the High Street. It was finally completed in October 2018 with Market Square, a 32-home development by developers Lovell, on the site of the old Brownhills Market premises.

The regeneration includes 157 homes at the £16m Silver Court scheme - 107 homes for affordable rent and 50 for outright sale - to replace 85 rundown flats that had been demolished nine years previously. An integral part of Silver Court is the purpose-built wellbeing scheme, Ellum Pointe, for people aged over 55. Ellum Pointe, which was constructed by Kier Living, received £1.5m funding from Homes England, and features 62 apartments along with communal facilities.

The mammoth programme also included a £3m refurbishment of high rises Humphries House and Severn House to improve the energy efficiency of the blocks.

whg’s chief executive Gary Fulford said: “We are proud to be involved in the revival of Brownhills and help to transform one of the key gateways into Walsall.

“Over the last seven years whg has helped to transform derelict and abandoned sites in the area into modern and affordable developments, featuring a mix of tenures, that have enabled hundreds of local people to move into their first homes.”

Caroline Cormack, Head of Home Ownership and Supply for Homes England in the Midlands said: “Homes England is committed to helping more people to access better homes in the right place so we are delighted to see the completion of this scheme, which offers new housing and accessible community facilities for older people in the area.”

Although building work started seven years ago, plans to regenerate Brownhills began in 2005 when more than 250 people took part in a consultation to share their ideas on how to improve their community. Their suggestions were used to draft a masterplan for the future of Brownhills, with new housing at the forefront of the blueprint.