We are one of the Midlands' leading and most successful providers of affordable homes.

In 2014 we launched our ambitious 10-year plan and set ourselves challenging success measures to achieve by 2017 and 2024.

This plan outlines our overarching mission, the five strategic aims which support it and a set of new three-year success measures that we will use to evaluate our achievements.


As a regional housing business we have the opportunity to support our customers to lead happy and fulfilled lives. Our plan recognises the need for us to have a strong business to realise this. We call this approach “profit for purpose”, believing that our ability to run a strong business is directly linked to being successful in our ambition for customers.

Our aspirations for the business are bold and we believe that we can achieve great things. Our mission for the next 10 years is: "Dedicated to the success of our people and places."

In 10 years time we aim to own or manage 30,000 homes, operate throughout the Midlands and be known nationally as a provider of much more than housing.

Download the Corporate Plan